The power of technology is growing by the day in different aspects. Research has been enhanced through technology. The way people reason is now determined by what others think. Shopping is taking place at various capacities, online and physically. The sales of products and services are now been determined by the reviews of different customers. If you want to purchase a particular product, your first instinct will be to get more information about it especially if it is the first time. When you take a look at the reviews the product has online, you will decide on whether to purchase it or not.
In the age we live, customer reviews are an essential part of business growth. Getting multiple positive reviews enhances the position online. The performance of your product or service is likely to increase as well. Companies that have come to the realization that reviews affect the performance of sales have embraced the review methodology. They focus on attending to their client queries and follow up on customer reviews. Fabletics is one of the companies that have embraced this methodology. They make it their responsibility and agenda to follow up on customer reviews which have assisted them in growing their business to 235 million dollars since it began in 2013. Fabletics has improved existing customer loyalty and gained new customers through earning higher ranking positions through the consistency of positive reviews they earn from their customers. The growth of reviews on the internet, especially on websites such as Trustpilot and Yelp, is a clear indication that reviews are been taken seriously by consumers. Businesses all over the world are thriving just by adopting this methodology of client reviews.
Kate Hudson is the face and a co-founder of Fabletics, a company that focuses on the empowering different women by providing athleisure clothes. They recently partnered with Demi Lovato for the principles they stand by. Fabletics works towards been an inspiration to ladies. They empower them through their brand and make them enjoy and appreciate their bodies. Kate is an active actress who represents the brand for what it is. She is known to maintain an active routine. This makes her the best face the company could have as she truly brings out the nature of the brand.
Kate believes in success and therefore has had a hand on the growth of the company since it began. She has streamlined the communications department which has led to better customer relationships with their new and existing clients. She is still very hands on in reviews of budgets and even working with the team to ensure that their products are always on top of the game. She picks out what strategies to use on social media and the positive impacts have been seen in the growth of Fabletics. TechStyle Fashion Group, which is where the other two founders of Fabletics are from, has played a big role in the success of Fabletics. They had the resources to kick start this business. The Trio found a great opportunity to work together to fill the gap in the market and they are now flourishing.