After graduating high school when only 17, Jose Auriemo Neto studied mechanical engineering at Fundacao Armando Alvares Penteado. However, in the end, he decided to pursue a career at his father’s company, JHSF Participacoes. JHSF was first founded in 1972 by Jose Roberto and his brother (and Jose Auriemo Neto’s father) Fabio Auriemo. At that time it was solely a construction services company and was called JHS Construção e Planejamento Ltda. During the 1980s the brothers split the company into two companies, with each of the brothers taking the leadership of one of them.
In 1990 there was a full split between the two companies with each of the brothers becoming the sole shareholder in the company they led. Fabio’s half, the half that concentrated on real estate, was renamed JHSF Participacoes. Jose Auriemo began his career here in 1993. In 1997 he founded JHSF’s service department known as Parkbem Parking Management. The following year he obtained the rights for the company to build its first shopping mall. This mall would be completed in the latter half of 2001. In 2003 he ascended to become the president of the company.
Three years later he replaced his retiring father as Chief Executive Officer. It was also in 2006 that he led the company to enter the luxury retail sector. Its first luxury mall was called the Cidade Jadim shopping complex. The enormous luxury complex included nine residential towers and three commercial towers. In this particular venture, he signed partnership agreements with a variety of top international fashion brands. In 2012, it garnered much worldwide attention by signing a very prestigious partnership with Valentino. As a result, Brazil’s first ever Valentino and Red Valentino lines were installed in their luxury malls.
The retail industry is not JHSF’s only high profile area of concentration. It also has extremely substantial works involving office buildings, hotels and various public enterprises.
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