Guilherme Paulus A Powerful Man In Latin American Tourism

The 10-year Special Edition of Performance Leader Magazine, published in September, had a special interview with Guilherme Paulus, the founder of CVC Operadora y Agencia de Viagens S.A, which is the largest tourism operator in Latin America. The focus of the special edition is to present the Brazils most important business leaders and the trajectory of their successful careers. According to the interview, titled “Intuition, daring and achievement,” Paulus “is the most powerful man in Brazilian tourism.”

“Paulus is the most responsible for linking the various segments that make up the industry – such as transportation and hospitality – and his decisions move the market and influence his decisions.”

Guilherme Paulus founded the CVC in Santo André (SP) in 1972, in partnership with Carlos Vicente Cerchiari – whose initial letters gave rise to the name of the agency. Cerchiari, however, left the business four years later, and Paulus was left alone at the helm.

“Placing value in Brazils tourism potential, the entrepreneur bet on democratization and, allowing more people to have access to travel, expanded his business and made possible the realization of the dreams of millions of Brazilians,” said the magazine. “Today CVC has reached the point where thinking about the customer it operates in a way that often reduces its profit margin and, in this way, transfers cheaper prices to consumers. As a result of lower prices it has become the largest travel operator of Latin America and in the world,” added Performance Leader.

Guilherme Paulus also works frequently in the hotel and real estate sector. After the Consolidation of the CVC, in 1995, he acquired a hotel in the city of Gramado (RS). Ten years later, he also acquired a Resort in Foz do Iguaçu. The acquisition of the resort in Foz do Iguaçu eventually led him to found GJP Hotels and Resorts.

The two most recent large-scale corporate moves by Guilherme Paulus were the sale, in 2010, of CVC’s controlling shares to The Carlyle Group. That same year Paulus became president of the CVC’s Board of Directors. Previously in 2005, Guilherme Paulus founded GJP Hotels and Resorts. In 2016 Paulus founded GJP Incorporadora & Construtora, a company focused on the construction of high standard residential condominiums in places of great tourist movement.

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