José Auriemo Neto is the Chairman of the Board and CEO of the Brazilian company JHSF Participacoes SA (JHSF). He has become known as the “king of luxury” in Sao Paulo based on his success with the luxury boutique Daslu and leading the operations of the splendid Hotel Fasano. José Auriemo Neto is keen on leveraging his leadership role to give back to the community. JHSF has sponsored many projects in Brazil, in particular in the areas of health and education.Founded in 1972, JHSF is one of the top real estate development companies in Brazil.
In addition to working in the high-end residential market, JHSF also operates an executive international airport, manages upscale hotels, and is developing and providing services for a number of shopping malls.Three cities that have been a focus of JHSF’s efforts are Salvador, Manaus and Sao Paulo.José Auriemo Neto joined JHSF in 1993 and was responsible for founding its services department. He was appointed as CEO of JHSF in 2003. Mr. Neto has served as Executive Chairman and Director of JHSF since April, 2011. Mr. Neto pursued studies in engineering at Fundação Armando Álvares Penteado and business administration courses at FASE.
In addition to overseeing the operations of JFSF in hotels, public developments and office buildings, Mr. Neto also oversees the company’s considerable shopping portfolio. José Auriemo Neto is a member of the BoF 500, the definitive list of top professionals in the $2.4 trillion business of fashion.Mr. Neto was the brains behind the entry of JHSF into the world of high-end retail. In 2009 he managed the process of signing exclusive partnership agreements with Jimmy Choo, Pucci and Hermes. With Mr. Neto’s leadership, JHSF also signed a partnership with Valentino in 2012 and subsequently launched the first Valentino stores in Brazil.