The wine industry is now better than ever because of the good job by the wine vintners. Before the vintners, the UK wine industry was mainly about distribution; buying wines from the makers at cheap prices and selling them at higher prices regardless of their quality. Today there is so much competition in the wine industry forcing the people in the sector to concentrate on quality as a means to attain competitive advantage.
Wine vintners are commonly referred to as wine makers because they are very involved in the wine making process from the harvesting to the bottling of the ready wine. They start by determining the best types of grapes needed for the wine production. As the grapes grow; they determine the best harvesting period, supervise the crushing of the grapes and their fermentation.
After fermentation, the grapes are then stored for maturity. At the end of the process they taste the wine before it is bottled to ensure quality . They also play the role of the middle man in wine dealings. People no longer have to make their own wines or buy directly from the farmer who they sometimes have no access to. Instead, they only have to buy the final branded product from the vintner.
The UK Vintners has been a family company for generations. A little opportunity that emanated from the need for a job has now turned into a very big company with many branches. Unlike other wine suppliers, the UK Vintners is very accessible by its customers both the ones living near their stalls and those further away. Their stalls offer assistance to the people by helping them in their selection of wine. They help people with purchases especially for big gatherings to ensure that they pick the right wines and quantity ensuring that there is no unwanted surplus after the events.
UK Vintners also enables online purchases of their products. Customer loyalty is of great value to them and is rewarded through their membership offers. The customers enroll into the membership that requires one to open an account with them and make regular deposits towards building a fund to use for purchasing their wines. The membership is important to such a regular customer since it enables them to enjoy the best offers that UK Vintners has to offer. It is looking to truly accommodate the needs of all their consumers by diversifying their products in terms of prices and types while still maintaining the same quality
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