Many people understand that to succeed in online marketing, they need a strategy. However, not as many people understand that to make this happen, unconventional marketing tools have to be applied. One of these tools is the Wikipedia page creation. There are many marketers that have included a page on Wikipedia in their sales plans and they claim that it is driving the sales up.
Wikipedia is very different from the other tools that are used in marketing. This is because it makes use of its own style and anyone is allowed to chip in to the content. Many people tend to ignore the directory, but if done right, it can do a lot of good to the business. There are several steps that you are supposed to take when you decide to make a Wikipedia article as part of your marketing strategy:
• The creation of a page on Wikipedia
• Getting back links for Wikipedia
• Making sure that a positive presence is maintained on the page
• Taking advantage of the sister projects that are part of Wikipedia
Most marketers that have a Wikipedia page state that it helped improve their search engine ranks and also jumpstarts the knowledge graph on Google. Note that it is advisable to allow professionals to create a Wikipedia page. These are the people that understand the guidelines of content creation and will not be flagged down for citations and related issues. Start by asking whether you qualify for a page on Wikipedia, when your experts state that you meet the parameters, let them help you make the page.
Most people think that backlinks from Wikipedia are worthless because they are no follow. However, the reality is that they carry a lot of weight. When you have no follow links, your brand will be more visible and will contribute to the diversity of the links. Make sure that a professional such as the Wikipedia experts at Get Your Wiki build the links because they are not easy to make to the right standards.
Note that Wikipedia is open source, which means that anyone can access and edit a Wiki page regardless of whether or not they created it themselves. To prevent malicious people from making edits to your content, you have to keep checking from time to time. One of the best ways to monitor Wikipedia without getting online every hour is signing up for notifications. The best way to manage all these functions without missing a beat is getting competent people such as Get Your Wiki experts to help you create a presence there.